Showmanship in Advertsing



Fundamentals of Salesmanship in Print
"The know how and show how from Barnum to Television. The principles of theatrical advertising fully explained & demonstrated for advertising men, business men, theatre men!" 220 pages of layout tips. Dust jacket present, but a bit worn around the edges (now protected in a plastic sleeve).
Hendricks, Bill; Orr, Montgomery
Showmen's Trade Review, 1949
hardcover, very good condition, good dust jacket

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